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It’s Official: Penneys is on its way to Bray

The retailer will open its first store in Co. Wicklow later this year

Penneys fans in Co. Wicklow and surrounding areas can officially celebrate as the much-loved Irish retailer has announced it will open a new store in Bray. Opening its doors to customers later this year, this will be Penneys’ first location in Wicklow and 38th store in Ireland. The new store will provide a huge boost to the local economy and create a significant number of new jobs for the area.

Penneys Bray will span 19,600 sq. ft of retail space and will be located in the recently opened Bray Central Shopping Centre in the heart of the town. The store will feature Penneys’ famous affordable fashion favourites, with the latest seasonal trends along with everyday essentials across menswear, womenswear, kidswear, beauty, lifestyle, and homeware, including the brand’s ever-growing Primark Cares label.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “We are delighted to confirm the opening of our new store in Bray; we know our customers in Wicklow have been waiting for a Penneys for a long time and we are excited to finally bring our unique offering to the area. Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year. We are proud to support and invest in Irish towns and communities and this announcement today reflects our ongoing commitment to Irish retail.”

Lisa Rocca, CEO of Oakmount – Bray Central Developer, said: “We are delighted to welcome Penneys as an anchor tenant to Bray Central. As one of Ireland’s best loved stores, Penneys is a fantastic addition to Bray, Wicklow and the development’.

Penneys, which operates as Primark outside of Ireland, currently has 37 stores in Ireland and 417 stores in total across Europe and the US.  The new store in Bray is part of Primark’s commitment to invest over €250 million in Ireland over the next 10 years, which includes the development, relocation and/or refurbishment of its stores across the country. The investment also includes a €75 million state-of-the-art warehousing and distribution facility in Newbridge, Co. Kildare, which is currently under construction.

About Primark 

Primark is an international clothing retailer employing more than 70,000 colleagues across 15 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including upcoming new markets of Slovakia and Hungary.

Primark is also accelerating its pace of international expansion in line with the retailer’s ambition to grow to some 530 stores by the end of 2026. The retailer is set to open 27 new stores and an additional one million square foot of new selling space in this financial year, including the upcoming new market of Slovakia.

Primark is working to make more sustainable fashion affordable for everyone and is focused on giving clothing a longer life, protecting life on the planet and improving the lives of people who make Primark products. As part of this it has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain, removing single-use plastic and pursuing a living wage for workers in the supply chain.

About Bray Central

Bray Central is an impressive retail, residential, leisure, food and beverage-led development located in the heart of the thriving town of Bray. Bray Central, which has 250 underground parking spaces and retail spaces up to 20,000 sq. ft, is also home to Sports Direct, Wowburger, Elephant & Castle, a luxury 10 Pin Bowling Alley, Stella cinema and more.