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bray.ie celebrates remarkable achievement with 2 million unique visitors milestone

bray.ie, the official tourism and community profile for Bray Town, has achieved a significant milestone by attracting two million unique visitors to its website.

The inception of bray.ie can be traced back to the innovative efforts of Bray Economic Think Tank (BETT), an economic forum established in 2009. BETT aimed to stimulate local pride, foster community spirit, and position Bray as a thriving hub for residents and businesses alike. As a result of BETT’s forward-thinking initiatives, bray.ie emerged as a central component of the town’s economic and community development strategy.

Over the past decade, bray.ie and its digital network have evolved into a comprehensive digital hub, offering a wealth of information about local news, events, amenities, and community initiatives such as the Shop Local First campaign – a collaboration with Bray and District Chamber of Commerce, and Bray Municipal District, Wicklow County Council. The platform serves as a one-stop destination for residents and visitors alike, providing valuable insights into the vibrant culture, economic opportunities, and recreational offerings of Bray.

The bray.ie website has received over 2 million visits and 5.2 million page views since its launch back in 2011. In 2023, its social media presence, including Facebook, Twitter (now known as X), Instagram and website, reached 2.9 million people with a weekly reach of +56k.

Eugene Finnegan from Bray Tourism said, “Reaching the 2 million visitors milestone is a testament to the ongoing success and impact of bray.ie. We are proud to have played a pivotal role in BETT’s vision of fostering local pride and promoting Bray as an attractive place to live and do business. This milestone reflects the engagement and support of the community, and we are excited about the continued growth and positive influence bray.ie will have in the years to come.”

bray.ie has gone on a digital transformation recently and as Bray recovered from the pandemic, digital investment was at the heart of the town’s economic recovery strategy, to provide a more enhanced web experience.

The redesigned website now boasts a sleek, modern appearance and fully responsive design. This enables our visitors to have a significantly improved online experience, from learning about unique experiences that you can’t any elsewhere, to staying up-to-date with the latest news, event updates and new initiatives.

Cllr Melanie Corrigan, Cathaoirleach of Bray Municipal District, said, “‘We are thrilled to reach the 2 million visitor milestone on bray.ie. This accomplishment is a testament to the hard work and dedication of the communications team and the unwavering support of the community. The success of bray.ie reflects the collaborative efforts of the Bray community and showcases the town’s appeal to residents, businesses, and visitors alike.”

“Bray.ie has played a significant role in fostering positive community engagement and it is the result of a collective effort. However, we would like to express our gratitude to Paul Carney for his exceptional leadership in driving the brand communication strategy of bray.ie. His unwavering support, enthusiasm and passion have been instrumental in the success of this initiative,” concluded Melanie.

Take a tour of bray.ie and experience the improved content, navigation, and search functionality.

About Bray 

Bray is a coastal town in County Wicklow and is situated about 20 km south of Dublin city centre on the east coast. According to the 2022 census, it is the tenth-largest urban area within the Republic of Ireland.

Bray is a resort town making it a destination for tourists and day-trippers, with a great social scene, bustling town centre, and thriving industry.

Bray is home to… Ireland’s oldest film studios, Ardmore Studios, the award-winning Bray Air DisplayBray Central – an impressive leisure, dining and retail development located in the heart of the thriving town of Bray, Bray Emmets GAA Club which was founded in 1885, Bray Wanderers Football Club with its home matches played at the Carlisle Grounds, East Coast FM – Wicklow’s Favourite Radio Station and Mermaid Arts Centre – a leading space where ideas, creativity, imagination and artistic expression find a natural home.

Irish RailDublin BusGo-Ahead Ireland on behalf of Transport for Ireland, Bus ÉireannFinnegan’s BrayAircoachSt. Kevin’s Bus Service to Glendalough and the M11 and M50 motorways provide commuter links between Bray and the rest of the country.

Bray Town has won numerous awards…

  • bray.ie won ‘Best Connected Council‘ at the All-Ireland Community & Council Awards in 2017. Read more here.
  • Bray Air Display was crowned ‘Best Event’ at The Irish Tourism Awards 2017. Read more here.
  • Bray was runners-up at the Bank of Ireland National Enterprise Town Awards 2018. Read more here.
  • The ‘Brave Maeve Children’s Myth & Art Trail’ won ‘Best Use of Creativity in the Community’ Award at the Business to Arts Awards 2018. Read more here.
  • The Bray Air Display and the ‘Summer in Bray’ tourism initiative won Silver at The All Ireland Community and Council Awards in 2019. Read more here.
  • River Dargle Flood Defence Scheme was a winner at the Engineers Ireland Excellence Awards 2018. Read more here.

Be sure to stay up to date by following bray.ie on XFa­­­cebook or on Instagram.